Podcast: | (Duration: 56:49 — 65.0MB)
Panel
- Charles Max Wood ( )
- Eric Davis ( )
- Jeff Schoolcraft ( )
Discussion
- Businesses need a brand
- Easier to talk about, than to build
- How to name your business vs. building a brand
- “Real words and interesting”
- “Not-real words and compelling”
- Dictionaries of uncommon words
- SEO
- Phonetic ambiguity
- Individual proprietor vs. teams
- Selling out, business vs. personal name
- Rebranding
- Selling product vs. selling service
- Start a personal brand, grow into a company
- Talk to an attorney
- Give value to your customers
- -
- Blogs (posts) add credibility to your brand
- Feeding time
- Open source software to build your brand through added value
- Form a business entity at least within the tax year of starting freelance work.
Picks
- Stash Tea – , (Eric)
- (Jeff)
- (Chuck)
- Voting (Chuck)
- (Eric)
