The Ruby Freelancers Show 019 – Branding

by woody2shoes on July 2, 2012

Panel

  • Charles Max Wood (   )
  • Eric Davis (  )
  • Jeff Schoolcraft (  )

Discussion

  • Businesses need a brand
  • Easier to talk about, than to build
  • How to name your business vs. building a brand
  • “Real words and interesting”
  • “Not-real words and compelling”
  • Dictionaries of uncommon words
  • SEO
  • Phonetic ambiguity
  • Individual proprietor vs. teams
  • Selling out, business vs. personal name
  • Rebranding
  • Selling product vs. selling service
  • Start a personal brand, grow into a company
  • Talk to an attorney
  • Give value to your customers
  •  -
  • Blogs (posts) add credibility to your brand
  • Feeding time
  • Open source software to build your brand through added value
  • Form a business entity at least within the tax year of starting freelance work.

Picks

  • Stash Tea – , (Eric)
  • (Jeff)
  • (Chuck)
  • Voting (Chuck)
  • (Eric)

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